Marketing 2015 Copa América

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1 marketing

1.1 sponsorship
1.2 match ball
1.3 mascot
1.4 official song





marketing

chilean president michelle bachelet zincha, 2015 copa américa mascot.


sponsorship

banco santander
mastercard
kia motors
america móvil (claro americas , telcel)
the coca-cola company
kellogg s (pringles)
dhl
lan-tam
canon
airbnb
opta sports
aggreko

match ball

on 16 november 2014, official match ball (omb) unveiled @ estadio nacional. name of ball nike cachaña, chilean slang term successful feint or dribble. during launch, chilean international arturo vidal present. ball designed white main appearance featured blue , red applications, representing host nation chile. colors of chilean flag make statement in design of ball: red representing people, blue symbolizing chilean sky, , white andes define geography of country.


mascot

the official mascot of tournament, young culpeo fox, unveiled on 17 november 2014. name of mascot, zincha (from zorro (fox) , hincha (fan)), chosen public on 2 other options, andi , kul .


official song

al sur del mundo chilean group noche de brujas served official song of tournament. performed during opening ceremony of competition on 11 june. features different cultures of twelve competing nations.








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