Trends Unicorn (finance)

1 trends

1.1 sharing economy
1.2 e-commerce
1.3 innovative business model

trends
sharing economy

the sharing economy, known collaborative consumption or on-demand economy , based on concept of sharing personal resources. trend of sharing resources has made 3 of top 5 largest unicorns (uber, didi chuxing , airbnb) become valuable startups in world. economic downturns of recent years have powered consumers learn more conservative spending , sharing economy supports trend.

e-commerce

e-commerce , innovation of online marketplace have been taking on needs physical locations of store brands. prime example of includes decline of malls within united states. sales of malls within united states have declined $87.46 billion in 2005 $60.65 billion in 2015. emergence of e-commerce companies amazon , alibaba (both unicorns before went public) have decreased need physical locations buy consumer goods. many large corporations have seen trend awhile , have tried adapt e-commerce trend. walmart bought jet.com, american e-commerce company, $3.3 billion try , adapt consumer preferences.

innovative business model

in support of sharing economy, unicorns , successful startups have built operating model defined network orchestrators. in business model, there network of peers creating value through interaction , sharing. network orchestrators may sell products/services, collaborate, share reviews, , build relations through businesses. examples of network orchestrators include sharing economy companies (i.e. uber, airbnb), companies let consumers share information (i.e. tripadvisor, yelp), , peer-to-peer or business-to-person selling platforms (i.e. amazon, alibaba).