Physical.2C virtual and combined value chain Value chain

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michael porter

the value chain categorizes generic value-adding activities of organization. activities considered under product/service enhancement process can broadly categorized under 2 major activity-sets.



in practice of 2013, no progressive organisation can afford remain stuck 1 of these value chains. in order cover both market spaces (physical world , cyber world), organisations need deploy best practices in both of these spaces churn out informative data, can further used improve ongoing products/services or develop new product/service. hence organisations today try employ combined value chain.


combined value chain = physical value shown in sample below.



this value-chain matrix suggests there number of opportunities improvement in business process.








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