Episodes The Apprentice (UK series thirteen)

1 episodes

1.1 week 1: burgers
1.2 week 2: hotel redesign
1.3 week 3: robots
1.4 week 4: stadium sales
1.5 week 5: lord sugar s birthday
1.6 week 6: bruges tour
1.7 week 7: advertising - cars
1.8 week 8: doggy business
1.9 week 9: food boxes

episodes
week 1: burgers

air date: 4 october 2017
vitality: danny (project manager), andrew, charles, elliot, harrison, james, jeff, ross , sajan.
graphene: sarah (project manager), anisa, bushra, elizabeth, jade, joanna, michaela, sarah-jayne , siobhan.
task: make unique luxury burgers, before selling them customers either packaged or cooked. profit made, wins.
task review: vitality decided on making burgers buffalo , turkey, spent considerable time manufacturing these, causing market team miss out on getting lunch-time trade in brixton. trade team late leaving kitchen, due altering labels on turkey burgers, while danny forced both sub-teams change locations, of reduced number of sales made. meanwhile, graphene decided on making burgers beef , chicken, though opted make these cheaper meat, while using luxury garnish , high quality buns cooked burgers sold in canary wharf. although had slight mishap manufacturing burgers, , trade team sold of products cheap, both sub-teams managed sales, secured them victory.
result: graphene made profit of £236.78, while vitality made loss of £114.17.
winner: graphene - £350.95.
reward: vegetarian dinner cooked tommy banks
brought boardroom: danny, charles , elliot
fired: danny, regret - indecisive leadership, poor time management of both sub-teams lost them trade, , being unable handle pressure of role.
you re fired panel: mike soutar, matt edmondson , holly walsh
notes:

prior conclusion of task briefing in boardroom, lord sugar brought in previous winners of apprentice became business partner - tom pellereau, ricky martin, leah totton, mark wright, alana spencer - demonstrate candidates how important investment them , business plans; joseph valente, winner of eleventh series, not part of line-up, owing decision made earlier in year.
although graphene won task, neither karren nor sugar considered burgers of luxury quality, due girls opting use cheaper varieties of meat make them. in addition, karren remarked during task customers expecting luxury varieties made premium meat, adding serving cooked burgers high quality bun , toppings did nothing make them appear luxurious.
initially, danny intended bring along charles , harrison final boardroom, latter argued had been best seller on team , didn t deserve brought back, , continued argue on this. danny changed decision , went elliot , charles, when sugar asked him second time on bringing back.
although charles not fired, lord sugar stated being given benefit of doubt , considered him disruptive element refusing accept of negative criticism rest of team gave him in boardroom, , doubted improve attitude in later tasks. while elliot not fired, sugar remarked during final boardroom worried on lack of contribution on task , worried on this, particularly after claude pointed out him had made sales totaling £9.
on re fired, both audience , 2 of panel agreed lord sugar s decision. edmondson disagreed, stating danny had taken lot of guts assume role of pm, , charles had been more deserving of being fired failing along him , others.



week 2: hotel redesign

air date: 11 october 2017
vitality: ross (project manager), andrew, charles, elliot, harrison, james, jeff , sajan.
graphene: bushra (project manager), anisa, elizabeth, jade, joanna, michaela, sarah, sarah-jayne , siobhan.
task: create brand new room @ five-star hotel, , pitch manager , leading interior designer. best design, wins.
task review: graphene opted room golfing theme match hotel offered, team focusing on keeping costs down buying cheaper furniture within strict budget. despite reasonable negotiations on purchases, team s decorating poorly conducted, manager , leading designer disliking choice of furniture , having issues room s theme. meanwhile, vitality opted room british destination theme, despite having no issues decorating room, spent considerable amount on furniture despite negotiations. in addition, made poor design wallpaper, chose prop piece disliked guests, , delivered poor pitch design. while profit margin criteria task, final decision made lord sugar after both manager , designer disliked both designs, decided graphene had done enough win task.
winner: graphene - achieving higher profit margin , providing design despite having flaws.
reward: drawing caricatures gerald scarfe
brought boardroom: ross, james , jeff
fired: jeff - lack of contributions in 2 tasks, , ducking out of responsibility on team s figures.
you re fired panel: juliet kinsman, grace dent , hal cruttenden
notes:

the hotel chosen task stoke park. although best design main criteria winning, both teams told profit margins monitored, determined amount of money each had left £13,000 budget.
during first day of task, elizabeth frustrated decorating team measuring , re-measuring various areas of room , asking if there anywhere hadn t measured yet. caused sub-team further issues when putting wallpaper, had given wrong measurements size , struggled figure out put in first piece. in boardroom, claude remarked handling of sub-team s decorating had caused chaotic .
although graphene won task, lord sugar criticized team setting furniture budget @ £5,000, justified upon him seeing photos of room , remarking room looked quite sparse, , choice of furniture did not suit luxury quality guests expecting of it. stated should have spent more money, had made profit liking; team made 56% profit margin, compared vitality made 12% profit margin.
vitality s theme firmly disliked lord sugar, felt paint scheme didn t match british element of theme, chosen prop wouldn t have been liked hotel guests, , wallpaper had been poorly designed - featured image of suitcase against line-art sketch of tower bridge , london eye. however, overspend on furniture considered have been key issue in team s failure, there had been no focus on margins; although didn t fire either man, sugar commented james had been delinquent purchases, , ross should have been on sub-team see furniture being bought.
on re fired, both panel , audience disagreed lord sugar s decision, felt jeff had been robbed of chance continue , there had been others had been more deserving of being fired. in addition, grace commented jeff s suggestion elton john themed room during brainstorming on first day, have had better chance of success, theme vitality went on task had made little sense her.



week 3: robots

air date: 18 october 2017
vitality: michaela (project manager), andrew, charles, elliot, harrison, james, ross , sajan.
graphene: jade (project manager), anisa, bushra, elizabeth, joanna, sarah, sarah-jayne , siobhan.
task: brand prototype robot unique concept , pitch retailers, while selling new line of toy robots smaller stores. sales made, wins.
task review: vitality opted concept focusing on caring , socialising on 60s, prototype branded siimon , after michaela disliked initial choice of branding , changed it, , programmed display different yoga positions , provide vocal reminders on things such when take medication, while securing line of balancing robot toys sell. despite toy team making reasonable sales, prototype team failed secure orders due pitches being poorly handled, including bringing along poorly designed pitch board serious errors first pitch had bin, along both retailers disliking concept. meanwhile, graphene opted concept focused on educating young children, prototype branded e.bot , programmed teach children through karate moves , vocal lessons, while went line of flying robot toys after losing out on initial choice. despite in-fighting between number of team members , issues pitches, secured sales toys , large orders of prototype both retailers, securing them victory.
result: graphene had sales of £57,827.55, while vitality had sales of £5,785.60.
winner: graphene - £52,041.95.
reward: fighting remote control robots
brought boardroom: michaela, elliot , harrison
fired: elliot - barely contributing tasks, falsely claiming credit team s choice of toy robot, , making lacklustre excuses in boardroom.
you re fired panel: kavita oberoi, michelle ackerley , russell kane
notes:

for task, michaela moved on vitality. in addition, both teams given same model of prototype work with, toy robot lines choose consisting of: flying robot shaped piranha; balancing robot carry things on small tray; , construction robot took on form of penguin.
although graphene won task, siobhan notably criticised sarah-jayne negativity during second day, caused issues within toy team , led row, following failure sell first small retailer; while karen remarked during task sub-team suffering bad blood within it, sarah later stated if team lost, nominate siobhan brought poor contributions on task. prior results being given, lord sugar advised girls needed sort out , after siobhan attempted argue against criticism towards herself.
while michaela not fired, lord sugar heavily criticised changing branding on team s prototype, stating had been fatal mistake , 1 of key reasons vitality s loss. during first day, harrison s sub-team opted name of jeffrii concept, michaela have concerns on , later changing branding used on task, per suggestion sajan, despite initial name being programmed prototype s sentences. after team s first pitch ended in failure, claude remarked 2 names had been used in had confused retailer.
during final boardroom, harrison argued vitality s concept may have sold retailers, if pitch board had been designed graphene s; michaela spent little time had left on first day focus on logo , board s color scheme writing , background, failed include key points of concept on it, , allowed laden spelling , grammatical issues. however, lord sugar disagreed this, pointing out better pitch board nothing heavy flaws in robot s programming, after karren remarked before final boardroom brain tell functions did not work each other.
on re fired, both audience , 2 of panel agreed lord sugar s decision. kane, 1 disagree, felt michaela should have gone because of mistake changing name , failing inform sub-team this, adding felt elliot have bloomed if had been kept in , backed elliot s business plan online tutoring plan, upon hearing when elliot asked.



week 4: stadium sales

air date: 25 october 2017
vitality: andrew (project manager), charles, harrison, james, michaela, ross, sajan , sarah.
graphene: siobhan (project manager), anisa, bushra, elizabeth, jade, joanna , sarah-jayne.
task: run corporate box @ wembley stadium during women s fa cup final, while selling snacks masses attending match. profit made, wins.
task review: graphene opted offer excellent customer satisfaction corporate clients, negotiations them hampered elizabeth having no costing information , offering them whatever wanted. while snack team offered candy floss masses , had sales, corporate team managed keep client s party satisfied, have profit made cut down unlimited drinks provided. meanwhile, vitality opted focus on keeping costs down while satisfying corporate clients, including having entertainment provided harrison. despite different prices being offered snack team, sold popcorn masses, , corporate team having restock on drinks , making slight mistake number of canapes required, performance far better due andrew s strategy, earned them significant profit won them task.
result: vitality made profit of £1,215.70, while graphene made profit of £984.36.
winner: vitality - £231.34.
reward: visit oval, , cricket game kevin pietersen.
brought boardroom: siobhan, elizabeth , joanna
fired: siobhan, regret - not having proper strategy task, overspending on drinks, not giving costing information client negotiations, , failing on task qualified lead on.
you re fired panel: frances dickens, sally lindsay , tom allen
notes:

towards end of briefing, both teams warned clients ask refunds if not satisfied team offered in corporate box. after briefing, lord sugar evened out teams allowing vitality choose graphene, boys opting sarah join them. both selling of snacks , handling of each team s corporate box took place within 6 hours before kick-off of women s fa cup final.
during task, vitality had been informed member of client s party pregnant , not drink alcoholic, made mistake of offering champagne glass tap water in it. karren remarked team should have been embarrassed this, when andrew realized had done , tried correct this, 1 of party s hosts correct mistake themselves. however, andrew redeemed himself strategy of keeping costs down; had team opted hire magician client s entertainment, instead of having harrison sing them, team have had pay hiring fee of £700 , have lost task result.
in boardroom, lord sugar noted graphene s overspend on drinks fundamentally down siobhan s failure convey clear costing information elizabeth during phone call before sub-team conducted negotiations client, led stating had no clue conversation ; part of issue came down bushra being put in charge of numbers , giving different figures. although not fired, due karren , claude complimenting contributions on tasks, sugar criticized elizabeth not calling siobhan necessary information, , blamed opting promise fulfilling whatever client wanted.
although joanna not fired, lord sugar commented found argumentative person due attitude, , not stand aggravation gave blaming , not giving compliments. therefore told before left, made project manager next task, regardless of whether wanted or not.
on re fired, both audience , 2 of panel disagreed lord sugar s decision. allen felt there had been others more deserving of being fired, adding felt james had been more in background on task, while lindsay remarked had been quite surprised vitality had won considering mistakes had made along graphene. in addition, while siobhan stated felt had done job on task, admitted overspend had been big mistake, , should have handled numbers instead of bushra, adding elizabeth didn t deserve brought boardroom.



week 5: lord sugar s birthday

air date: 1 november 2017
vitality: sajan (project manager), andrew, charles, harrison, michaela, ross , sarah.
graphene: joanna (project manager), anisa, bushra, elizabeth, jade, james , sarah-jayne.
task: purchase set of 9 items mark milestones in lord sugar s life , career, negotiating low prices. least amount spent, after addition of fines, wins.
task review: vitality opted stick outskirts of london find needed, , managed negotiations on items purchased. despite returning finish line on time, team secured 6 items, sajan failed focus on items high values, while harrison took gamble on securing 1 before other team, caused them not focus on else , backfired in end. meanwhile, graphene held quick meeting , opted research items didn t know whilst on move. despite paying little more on purchases , arriving late, team performed far batter , managed find 9 items, fines opponents received guaranteeing them victory.
result: graphene spent £310.70 (including fines), while vitality spent £430.03 (including fines).
winner: graphene - £119.33.
reward: drinks , entertainment @ 1940s themed bar.
brought boardroom: sajan, harrison , ross
fired: ross - lack of contributions on task, , not demonstrating business skills throughout process.
you re fired panel: linda plant, jenny eclair , ed gamble
notes:

for task, lord sugar evened out teams having james move on graphene.
the items teams had focused on key milestones in lord sugar s life , career, , included:- item 1947 (his birth year); 100 bricks , mortar (his property empire); 70th birthday cake; monogrammed handkerchief (to bear initials); amstrad computer (his first commercial computer); 70 rugelachs (his jewish heritage); tottenham hotspur scarf (the football club chariman of); tv aerial (his involvement youview); , scarlet doeskin cloth (day became lord).
although graphene won, lord sugar not impressed of negotiations, pointing out vitality had gotten of purchases far less, managing piece of scarlet doeskin free. in addition, commented upon fact bushra had rows jade , elizabeth; while both vocal on opinons, bushra notably criticized elizabeth during task being problematic , behaving cartoon character , karren disapproving of time wasted pushing bigger discount on 1 purchase, despite being successful in end.
while sajan , harrison both escaped being fired, despite rest of vitality blaming them loss, lord sugar heavily critical of both not focusing on high ticket items left team receiving fines totaling £347. sajan further criticized sugar on poor leadership , planning on task, while harrison further criticized having yet impress him , having been in boardroom few times. before left, both men told lucky still in process.
on re fired, both panel , audience agreed lord sugar s decision, ross admitting in hindsight, should have contributed more on task despite dreading it, ed gamble commenting deciding wait right moment prove himself, had been fatal mistake. however, linda plant felt sajan should have been fired mistakes project manager, found them inexcusable in opinion.



week 6: bruges tour

air date: 8 november 2017
vitality: sarah-jayne (project manager), andrew, anisa, charles, jade , michaela.
graphene: elizabeth (project manager), bushra, harrison, james, joanna, sajan , sarah.
task: give group of 16 cruise ship passengers tour of bruges, belgium, including special activity , souvenirs. profit made, wins.
task review: graphene focused on giving tour of city s modern aspects, group having tasting session of belgian chocolates , using segways final stage. despite refunds, due elizabeth s strict schedule tour , team misleading customers believing segways whole tour, team enjoyed ticket sales, , choice of high quality bags souvenirs proved successful gamble, providing them further sales. meanwhile, vitality focused on giving tour of city s historical aspects, group having beer tasting session , using horse , trap final stage. however, while team achieved far better ticket sales , spent less on task, tour poorly planned , panned boring passengers, sales of souvenir keychains doing little counter refunds had make, causing them lose task.
result: graphene made profit of £803.06, while vitality made profit of £660.36.
winner: graphene - £142.70.
reward: drinks while punting in cambridge.
brought boardroom: sarah-jayne, andrew , charles
fired: sarah-jayne - laid-back leadership, poor strategy tour, , barely contributing tasks.
you re fired panel: allyson stewart-allen, claude littner , nish kumar
notes:

for task, both teams mixed up. lord sugar had given pre-recorded briefing, karren instructed have anisa, jade, , sarah-jayne move vitality, , harrison, sajan, , sarah move graphene, claude stating both aides monitoring other s respective team.
despite graphene winning task, claude notably critical of elizabeth s handling of tour, describing school trip due tight time schedule, while disapproving of james mis-selling passengers segways used entire tour, , not stating else it. however, while discussing vitality s loss, lord sugar praised team making commission deal chocolatiers purchases passengers made them, , decision gamble on bags chose sell passengers.
during task, karren commented charles being stupid beyond belief after leading tour group in circle thirty minutes, whilst trying find entrance building housing old st. john s hospital, believing hospital itself. karren had inform anisa, struggled give out coherent facts, couldn t heard when on horse , trap. in boardroom, lord sugar commented on these issues, while criticizing poor choice of souvenirs, handling of negotiations brewery, , andrew over-promising on quantity of beer passengers drink @ tasting session.
although charles not fired, lord sugar criticized him being mr hindsight due nature of telling went wrong after task done, , not showing himself businessman despite cv stated. while andrew not fired, sugar criticized him attitude , having come process soon, , after having him stay behind give reason being kept in process, warned him being given 1 last chance.
on re fired, while audience disagreed lord sugar s decision, of panel in agreement. claude remarked decision had been close-run thing , due other members of vitality having disgraced during task, while allyson stewart-allen felt sarah-jayne have gotten team make more money made. although nish kumar felt sarah-jayne s allocation of team members had been poor decision, commented charles had been lucky not fired.



week 7: advertising - cars

air date: 15 november 2017
vitality: michaela (project manager), andrew, anisa, charles, jade , sarah.
graphene: james (project manager), bushra, elizabeth, harrison, joanna , sajan.
task: create advertising campaign new car, including tv commercial , digital billboard. best campaign, wins.
task review: graphene opted campaign focused on selling car families, under brand name of expando , faced serious issues throughout task, including no co-ordination between team, mistake on filming location , poorly delievered pitch. result, campaign received negative feedback experts, disliked brand name , tagline used, found tv advert confusing, , considered billboard useless. meanwhile, vitality opted campaign focused on selling car young women, under brand name of miami . despite issues digital billboard, tag line , brand name, , michaela sturggling pitch , anisa not helping being honest on issues raised on campaign, experts felt tv advert better, leading lord sugar name them winners.
winner: vitality - creating campaign more focused , had fewer mistakes.
reward: sliding down tallest, longest tublar slide @ orbit tower.
brought boardroom: james, elizabeth, joanna , sajan
fired: sajan - poor creativity on task, displaying limited business skills, , poor defence in boardroom.
you re fired panel: zaid al-zaidy, gaby roslin , katy brand
notes:

for task, sarah moved on vitality, while both teams given same model of car promote in campaigns.
one of issues graphene had tv advert, came down location used it. james mistakenly chose recreated norman village film site, thinking real english village had wanted advert s story, leaving sub-team no choice use it. became key factor in sajan s firing, karren countered claims creative during discussions on final four, pointing out failed adapt advert s story result of james mistake.
while vitality won task, andrew notably critical of anisa s contributions team s pitch, , others not taking part in found wanting stop talking when openly admitted various flaws in campaign experts pointed out, including brand name causing confusion , billboard appearing promote car rental , not sale of car itself. meanwhile, lord sugar made comments on michaela s efforts handle pitch herself, after struggled through , admitted in boardroom hardly remembered after done.
although james chose joanna , sajan return boardroom him, lord sugar felt elizabeth key reason graphene s loss, , had return. while sajan fired, sugar warned elizabeth on behaviour in task , not repeat again, criticized james on leadership , allowing others take on him, , voiced concerns on joanna s confrontational nature towards negative feedback received.
on re fired, both panel , audience disagreed sajan s firing, both zaid al-zaidy , gaby roslin believing james should have gone due poor leadership on task , mistakes allowed happen.



week 8: doggy business

air date: 22 november 2017
vitality: charles (project manager), andrew, anisa, jade, michaela , sarah.
graphene: james (project manager), bushra, elizabeth, harrison , joanna.
task: provide service care of dogs - 1 half runs mobile service, while other half operates facility @ dog care centre. profit made, wins.
task review: vitality managed secure care centre s spa facility use, while mobile team secured poop scooping contract , spent rest of first day securing additional work passerbys, offering them photography , scooping services. on second day, while house-to-house services had no issues, mobile team took on more work contract handle , reduced amount received, while spa team secured few appointments , not earning money result. meanwhile, graphene forced opt care centre s canine agility course, while mobile team secured photoshoot contract canine charity. despite mobile team canvassing additional work during first half of second day , not giving charity adequate photos required, team performed far better, training team earning more money selling canine products, despite partial refunds of clients, increasing overall profit , securing them victory.
result: vitality made profit of £814.75, while graphene made profit of £1,277.92
winner: graphene - £463.17
reward: 24 carat gold facial treatment @ thai luxury health spa
brought boardroom: charles, andrew , anisa
fired:

andrew - unprofessional behaviour on task, providing services @ cheap prices, , failing heed sugar s warning improve attitude.
anisa - no stand-out performances throughout whole process, getting overwhelmed easily, , inspiring no confidence within team leader.
charles - poor leadership, taking no accountability mistakes, , overall dismal track record.


you re fired panel: stuart livingston, karren brady , hal cruttenden
notes:

for task, teams took charge of 2 facilities @ elmtree doggy day care centre in north london. contracts focused on poop-scooping @ forty hall, , photoshoot line of sweatshirts promoting canine welfare charity, wild @ heart.
during task, elizabeth opted sell training sessions £25, price later increased £35-40 james when sub-team sought out further appointments sessions, in order make graphene s failure secure spa facility. in boardroom, lord sugar considered big mistake when revealed these clients had been given partial refunds elizabeth , joanna, when clients secured revealed how had paid james clients.
all 3 fired candidates received notable criticism on performance on task - andrew, lord sugar disapproved of unprofessional conduct contract s client, including swearing in front of them, , not heeding warning him; anisa, both sugar , karren felt hadn t demonstrated in task, despite arguing had done so, including mobile team s photography sales, , had questions on suitability work business partner sugar; , charles, sugar disapproved of him not doing on task, , not securing additional appointments lucrative spa treatments.
on re fired, majority of audience agreed 3 firings, yet while panel unanimous in agreeing decision on charles, split on other two. hal cruttenden disagreed andrew s firing, despite other 2 believing unprofessional behaviour key factor dismissal, while both , stuart livingston felt anisa shouldn t have gone , should have been more forceful in wanting project manager.



week 9: food boxes

air date: 29 november 2017
vitality: harrison (project manager), jade, joanna , michaela.
graphene: sarah (project manager), bushra, elizabeth , james.
task: create brand new type of recipe kit, , pitch leading experts. votes secured, wins.
task review: vitality opted healthy meal kit consisting of chicken curry, brand name natrofuel . while had no problems making recipe , presenting product experts, team had issues, joanna , jade struggled agree on ideas brand, while experts questioned healthy aspect of kit , correlation branding, , lack of photos compliment recipe s step-by-step guide. meanwhile, graphene focused on gourmet meal kit involving salmon rissoto, brand name gourmet crusaders . while team designed more completed meal , provided reasonable recipe photos compliment step-by-step guide, gave poor presentation experts, hated branding , had questions on prepared meal made per recipe used. result, team secured fewer votes, , lost task.
result: vitality secured 12 votes experts, while graphene secured 10 votes.
winner: vitality - 2 votes.
reward: meal @ circus restaurant, entertainment circus-styled performers.
brought boardroom: sarah, bushra , elizabeth
fired: bushra, regret - suggestion team s presentation panned experts, , lack of meaningful contributions throughout process.
you re fired panel: claudine collins, andi oliver , ed gamble
notes:

to balance out teams, harrison , joanna moved on vitality, , sarah moved on graphene. in addition, lord sugar had harrison pm team, due business plan being involved in food market, while having sarah team s pm, due business plan being in same area despite not being involved food specifically.
although vitality won task, claude critical of team s performance, , notably pointed out harrison had lacked proper management on task. apart supplying 1 photo branding, meaning recipe had no adequate shots step-by-step guide, decision pair jade , joanna work on kit s brand, led arguments between 2 led latter having step outside few minutes, after heated moment between women. in boardroom, claude further pointed out team s win purely down pitch saving them towards end of task, kit had several issues it.
during task, graphene opted fun , engaging presentation of product, including having james , bushra dressed in condiment costumes. however, decision backfired experts hated pitch, including decision give out poor food-based jokes during it, , slight aggression displayed between bushra , elizabeth. when reviewing team s loss, lord sugar stated had been embarrassed feedback got experts, , felt presentation hadn t been professional; when results given out, karren remarked pitch had been toe-curlingly bad .
although neither woman fired, lord sugar critical of elizabeth on controlling nature in task, despite being warned it, , finding difficult tolerate enthusiasm contribute, while critical of sarah not noticing issues team s branding , failing on task capable of doing. while james not brought back, sugar advised him man after allowed elizabeth take full control on creating team s recipe kit.
on re fired, 1 of panel agreed sugar s decision alongside audience, though claudine collins felt james had been lucky not have been brought back. of other 2 disagreed, andi oliver felt elizabeth should have gone, believed bushra had been more honest , straight-forward on task had shown.